BIP was founded in 1976, and acquired by its current President, Ms. Lucie Leclerc, in 1988. Since then, the firm has undergone sustained and rapid growth.
BIP collects data among businesses and other organisations as well as the general public, both in Quebec and all across North America. Thanks to its organisational capacity and its base of permanent and experienced interviewers, BIP is able to realize very specialized and complex projects as well as longitudinal studies.
BIP is a member of the Marketing Research and Intelligence Association (MRIA), which presents a unified voice for the market intelligence and survey research industry in Canada.
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