Lucie Leclerc, CEO
Lucie Leclerc has a bachelor's degree in music and studied in communications and marketing. She acquired BIP Research in 1988 and has since then led the company with passion. With 29 years of experience in the research industry and almost 6,000 projects, she has built a solid reputation. She piloted some projects that, by their complexity and difficult subject matter, are unique in the industry. By setting high standards for research content, methodology and statistical analysis, BIP is now positioned amongst the leading independent research firms in Quebec. The key to this success has been Lucie’s ability to mobilise a highly skilled and stable employee base geared towards results and client satisfaction.
Lucie Leclerc's engagement to the Montreal's business community was recognized in 2012 as she was chosen as a finalist in the "Prix femme d'affaire du Québec 2012" (Quebec business woman awards 2012).
Patrick Courtemanche, vice-president operations
With over eighteen years of experience in market research, Patrick Courtemanche masters all data collection aspects from managing telephone centrals, implementing online surveys to conducting qualitative research. He has piloted over 1,000 quantitative projects such as ad post-testing, product testing, CRM quality measurement, client satisfaction surveys and usability studies. Patrick also leads the data analysis team and has a solid comprehension of univariate, bivariate and multivariate data analysis. He is interested in new research trends such as netnography, social media research and mobile technologies. As an added value to our clients, he is proactive and is capable of composing with complex projects. Patrick holds a Post-graduate’s degree in management from HEC Montreal and a bachelor’s degree in Political science from the University of Montreal.