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QUALITATIVE RESEARCH

Qualitative research is aimed at conducting a more thorough examination of given subjects or themes. This type of research is often used in marketing to understand what consumers think of different products and services. With respect to social science, qualitative research helps provide a better understanding of opinions and motivations.

​BIP Research provides the following qualitative research services to its clients:
  • Individual interviews
  • Recruitment of focus group participants
  • Focus group leadership
  • Online discussion forum

Individual Interviews  

BIP Research allows the possibility of audio and video recording, in-depth interviews as well as the transcription of their content. Such interviews are conducted by bilingual senior interviewers with a high analytical capability. Individual interviews can be conducted during a face-to-face meeting or by telephone. BIP Research can also handle the recruitment of participants. A simultaneous translation service is also offered.

Recruiting of focus group participants 

BIP Research provides its clients with a dedicated team which handles the recruitment of participants in the 500 to 600 newsgroups it organises annually. Participants can be recruited from client lists or from so-called random recruitment methods used among the general population. 

Newsgroup Leadership

BIP Research offers newsgroup leadership services provided by experienced professionals.

Online Discussion Forum

Considering the popularity of Internet social networks, BIP Research is able to help you lead online newsgroups. We are able to build a turn-key project for you.
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  • Home
    • Blog
  • About Us
    • Managing Team
    • Our Values : Respect, Rigour and Results
  • Our Services
    • Quantitative Research
    • Qualitative Research
    • Panels
  • Clients
  • Contests
  • Contact Us
    • Ask for a quote
    • Jobs
  • Français